SHAPE

The Narrative

Make your message match your mission.

When your stories match your strategy, your value becomes visible.

  • Why it Matters

    Your work won’t speak for itself. If your people don’t have the language to describe what they do, or why it matters, then no one else will either.

    Clarity isn’t a comms job. It’s a leadership skill, a culture tool, and a strategic asset.

  • What it Solves

    Mixed messages across leaders & teams

    Strategy that doesn't show up visibly

    Stories stuck in reports, not shared in rooms

    Good work going undervalued

  • Who it's for

    Executive Leaders

    Project or Departmental Teams

    Organisations updating strategy, values or voice

    Any group trying to have their voice heard

  • How it Works

    There are four steps to choose from. Each designed to build clarity, confidence and consistency. Start where you want, pick one step or all four. From team session to presentations to mentoring, this work meets you where you’re at.

  • Presentation

    Create clarity. Spark alignment. Build buy-in.

    This isn’t just a keynote about storytelling. It’s a high-impact session that shows your people why sharing their value matters and how to do it in a way that feels real.

    We unpack the why, introduce the strategy, and lay the foundations for a message system that everyone can be part of. It’s big picture thinking that feels personal, purposeful and possible.

    Format: In-person or online (30–60 mins)
    Takes you from: "We’re doing the work" → "We know how to show it"

    You’ll get:

    - Shared language your people remember, use, and pass on

    - Early buy-in for strategy, values or culture shifts

    - Clear connection between individual voices and organisational goals

    - Shifted mindsets and stronger alignment across teams

    - A boost in motivation, clarity and confidence around your message

    - Momentum that carries into conversations, planning, and daily work

  • Executive Workshop

    Align your leaders. Role model resonance.

    This session is designed to help leadership teams speak with clarity, confidence and cohesion. Each leader develops their own voice while contributing to a shared, strategic message. We’ll explore the role of leaders in creating narrative alignment and practice sharing stories that connect their work to what matters.

    Format: Half-day, full-day or modular sessions
    Takes you from: "Everyone’s saying something different" → "We’re all pulling in the same direction"

    You’ll get:

    - Leaders who know how to use their authentic voice to connect with teams, stakeholders and each other

    - A shared language that links strategic goals to everyday communication

    - Confidence speaking across multiple contexts: 1:1s, meetings, events, panels, and media

    - Alignment on what needs to be said and how

    - A way of communicating that feels real and sets the tone for others to follow

  • Team Workshop

    Make work, make sense.

    Turn day-to-day work into stories that show real value. This session builds confidence, cuts the jargon, and gives people the tools to share value in a way that feels natural. Perfect for project teams, community programs, or service areas that do great work but struggle to explain it. First, we help them see their value, then we help them share it well.

    Format: Team-based workshops (tailored to the group)
    Takes you from: "We can’t explain our work" → "We’ve got stories that land"

    You’ll get:

    - Clear, consistent ways to talk about work, tailored to different audiences

    - Confidence to share stories naturally in meetings, reports, presentations and conversations

    - Teams that can find, shape and share real stories that show their value

    - Stronger alignment between everyday work and organisational strategy

    - Increased engagement, retention and attraction because people feel proud of what they do

  • Project

    Bring it to life, together.

    This is where the work becomes visible. Whether it's a podcast, a staff-led video series or a community storytelling event, this is the project that puts new skills into practice and shows the message in action.

    It can be as broad as a whole-of-organisation visibility campaign, or as focused as a team-produced podcast or onboarding tool. Whatever the format, the goal is the same: shared ownership, shared voices, and real-world impact

    Format: Co-designed project
    Takes you from: "That was a great workshop" → "We’re living the message"

    You’ll get:

    - A practical, visible project that activates and applies new skills

    - Opportunities for staff or community members to shape and share stories about their impact

    - Stronger connection between the mission and the lived experience

    - A deeper sense of ownership and engagement across the organisation or community

    - A lasting example of what alignment, clarity, and resonance look like in action