Helping Leaders

Communicate What Matters

Good thinking has never mattered more.

We live in a world where the loudest voices are rarely the smartest. Where life-changing decisions are made without evidence, without experience, and with very little empathy.

We want to believe that truth rises.

That good thinking naturally floats to the top.

It doesn’t.

It travels only when someone carries it well.

If you’re sick of poor decisions, misinformation, and mediocrity thriving,

If you’re hoping common sense will prevail,

If you’ve convinced yourself it’s not your thing before learning the craft,

You’ve got two choices:

  • Complain about the crowd.

  • Or learn how to move one.

Please - smart people - pick the latter and let’s do this together.

It’s not enough

to be Right

(or clever, or nice, or capable, or proactive).

It has to

Resonate

Podcast host and executive coach Penny Terry wearing headphones and a colourful shirt, holding a podcast microphone and speaking.

The shift is small.

The impact isn’t.

When something you say resonates, you feel it.

People lean in. Decisions move. Momentum builds.

When it doesn’t, everything feels hard.

You repeat yourself. You over-explain. You wonder if it’s you.

It’s not.

The shift is rarely about confidence, content or charimsa.

It’s usually about patterns.

I help leaders, teams and organisations,

bring people with them, around ideas that matter,

without burning bridges, risking reputations, or constant convincing.

We feel resonance instantly

Yet, rarely create it intentionally.

That’s what this work is about.

Penny Terry holding a podcast mic with headphones on

I’ve spent years listening for a living.

As a radio presenter, interviewer, and host, I’ve had tens of thousands of conversations with people who are trying to explain something that matters.

Clearly. Under pressure. Often in public.

That work gave me a very specific skill. I can almost instantly hear the message people are reaching for, understand why it matters to the people around them, and help shape it so it lands.

I now use that same skill with

leaders, teams, and organisations.

What Shifts:

  • The right messages travel more cleanly and more quickly across the organisation, and to those who need to hear them.

  • Leaders and teams use shared language, without losing their own voice.

  • Important ideas are easier to recognise, repeat and act on.

  • No one has to turn up the volume, because people are tuned in.

Whether it’s one leader, a team

or a whole organisation,

the process is the same.

  • Mentoring with Penny Terry

    Individuals

    1:1 Mentoring

    Make it matter to them, in a way that’s unmistakably you.

    Learn a repeatable process for shaping insight, language, and story so your message stays clear, human, and convincing when it counts.

  • Team workshops with Penny Terry

    Teams

    Workshops and Off Sites

    One message. Many voices.


    Create a shared language that translates the value of a project or plan to anyone, without turning real people and experiences into PR talking points.

  • Storytelling for Organisations with Penny Terry

    Organisations

    Organisational Storytelling

    Make the value visible across the whole organisation.

    Capture and share the stories that help people recognise what matters, see where they fit, and carry the culture into everyday decisions.

  • "Penny Terry you are extraordinary! Your presentation today was perfect. An incredible mix of information, experience and amazing delivery. Your storytelling and use of metaphor is world class!!”

    - Lisa O’Neill, CEO, Thought Leaders Busienss School

  • “Penny is a deeply engaging facilitator who strikes a brilliant balance between evidence, charisma and stewardship. As a participant, I felt comfortable trying new things - which is pretty impressive as I hate learning new things in a group setting! Penny is incredibly fun to work with - 10/10 stars.”

    - Zoe, Participant, Drug Education Network

  • "A masterclass in both storytelling and exceptional online facilitation. Penny was personable, engaging, considerate and fun. I'm feeling inspired and empowered."

    - Ali Graham, Community Dietitian

  • “My one-on-one mentoring journey with Penny has been nothing short of amazing! Penny's dynamic frameworks and straightforward techniques have been a game-changer, propelling me to lead with confident authenticity and a deep understanding of my true value."

    - Shirleyann Varney, CEO, Volunteering Tasmania

Curious? Let’s have an

obligation-free chat,

and see if we’re a good fit.