Be Impossible to Ignore
Shape the message.
Share it well.
Shift what’s possible.
It’s not enough to be right, you have to resonate.
For years, I’ve watched brilliant people with brilliant ideas get ignored.
Not because they lacked experience. Not because they lacked evidence. But because they lacked engagement.
Let’s fix that, eh?
Hey, I’m Penny Terry.
I’ve worked as a broadcaster, podcaster, trainer, speaker and mentor, but my job has always been the same:
To help people remember who they are, what they stand for, and how to make it matter to others.
I specialise in working with CEOs, Experts and Change makers - and the teams and organisations around them - to bridge the gap between strategy and story.
Because most of the time, there’s nothing wrong with the plan.
The problem is how it’s being shared.
And that’s the part I’m good at.
Some need help shaping the narrative so it truly reflects what they do.
Some want support to share the message confidently, clearly and without the waffle.
And some are ready to shift the signal because that’s what starts a movement.
This work is about more than being right.
It’s about being impossible to ignore.
Your answer starts here…
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Shape the Narrative
Make your message match your mission.
If people don’t understand what you do, or why it matters, they won’t engage with it.
SHAPE is where we build the foundation: clear, aligned messaging that your whole team can stand behind.
It brings strategy to life, unites your voice, and makes the value of your work impossible to ignore.
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Share the Message
Speak clearly. Show up fully. Sound like you.
Once your message is clear, it’s time to share it out loud, on purpose, and in a way that connects.
SHARE is where we build the confidence, structure and style to make sure your voice is seen, heard and remembered.
Whether you’re speaking, hosting, or building a platform, this is where clarity meets presence.
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Shift the Signal
Say it once. Let it lead. Watch it last.
You’ve shaped what matters. You’ve shared it well. Now it’s time to create a movement.SHIFT is where Frequency Thinking™️ comes to life - training internal champions, tuning communication across your organisation or community, so resonance shows up in your culture, not just your comms.
This is where your message becomes the signal people follow.
Book Penny to Speak
Penny isn’t your normal presenter. After a career spent speaking with live audiences every day she’s learned how to make sure people to turn-up, tune-in and take-home new ways of thinking that will change they way they live and work for the better. Penny has a range of energetic and highly practical keynotes that will make your event memorable.
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"Penny Terry you are extraordinary! Your presentation today was perfect. An incredible mix of information, experience and amazing delivery. Your storytelling and use of metaphor is world class!! “.
Lisa O’Neill, CEO, Thought Leaders Business School
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"Penny was personable, engaging, considerate and fun. A masterclass in both storytelling and exceptional online facilitation. I'm feeling inspired and empowered. "
Ali Graham, Community Dietitian
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Embarking on the 'Amplify Your Impact' one-on-one mentoring journey with Penny has been nothing short of amazing! Penny's dynamic frameworks and straightforward techniques have been a game-changer, propelling me to lead with confident authenticity and a deep understanding of my true value. Each session felt like a burst of inspiration. I walked away with tangible action steps to increase the visibility and narrative of my organisation's impact. I encourage anyone seeking to enhance their engagement and communication skills to dive into this transformative course!"
Shirleyann Varney – CEO Volunteering Tasmania
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“Penny is a deeply engaging facilitator who strikes a brilliant balance between evidence, charisma and stewardship. As a participant, I felt comfortable trying new things - which is pretty impressive as I hate learning new things in a group setting! Penny is incredibly fun to work with - 10/10 stars.”
Zoe, Participant, Drug Education Network
Penny is the Co-founder and Creative Director of Healthy Tasmania, a ‘for purpose’ company she runs with her sister Lucy Byrne.
After two very separate careers (and over a glass of wine), they created their multi-award-winning business Healthy Tasmania to solve common problems that often prevent communities and organisations from thriving. Together they support a range of organisations to create the change they want for their communities, but don’t know how to achieve.
