• This is a workshop series that doesn’t just bond a team, it bonds them to something, like super glue.

• It creates a shared understanding of why their work matters and a clearer way to talk about it.

• Across a mix of longer, hands-on workshops and shorter online sessions, we surface what the team knows, cares about, and believes, then shape it into key messages and simple stories others can understand.

• Importantly, we record these stories, creating just enough pressure to take the work seriously, but enough safety that they see their value reflected back.

• Each workshop is the perfect coming together of everything your team knows about their project, and everything I know about getting the right people to care about it.

How it feels
A Teams meeting that hits different. We bring team members together on Zoom (already hitting different), and have a facilitated group chat. However, it’s less like a meeting and more like an expert panel session at a conference. It has purpose, pace, and, you guessed it, Penny (that’s me.)

What it does
It provides the space and structure to surface what’s really happening. Perspectives are shared differently and heard differently, uncovering things that have been forgotten, and what really matters most. To everyone. Not just the loudest, or the smartest, or the coolest. Everyone.

What we get
A reframed perspective on what this team is doing, why it matters, what it looks like and the role that each person plays.

This happens out of session.

Me
This part is mostly me. I go back over the recording of our group conversation, my notes, and the inevitable insights that will continue to come through from team members. I analyse the tensions, patterns, gaps, barriers, impacts and motivations. I’m looking for the through line that helps the team see their combined value and will help them share it with others.

The Team
They’ll probably go and join a pub choir because they’re suddenly all singing from the same songbook. Probably.

This is the bit that you imagined when you read the word ‘team workshop’.

• If it looks like professional development, sounds like professional development, then it’s probably boring. This is not that.

• This is a full-day (usually off-site) workshop. Sometimes teams prefer a day and a half. And they are right to prefer that, it’s the better version.

• This is where I bring my analysis to the room, and the room brings it to life. We set frames, we shape words, we craft stories, we test angles, but most importantly, we align around a core idea.

• Each person finds a way to share a consistent message through their voice, realising their value in the process.

• Team members identify, craft and practice sharing simple stories that make the project’s purpose and impact obvious to anyone.

• This is where team members really ‘see’ each other for the first time.

• This bit is the shiz. Do not rush past this bit.

• The recording isn’t an add-on. It’s the moment everything clicks.

• Knowing something will be recorded changes the way the team works together. People listen more carefully. They choose their words well. They get clearer on what really matters. They think about who they are and what matters. When they hear themselves back, they often realise how much value they hold.

• The process builds trust and alignment. The recording makes it visible.

• What we record depends on the team and the moment.

  • A project team might record impact stories for stakeholders.

  • An executive team might record short stories about values and decisions to share internally.

  • A leadership team might record conversations that explain the thinking behind a change.

  • A team focused on connection might record personal stories about why this work matters to them.

  • Sometimes it’s a series. Sometimes it’s one well-chosen piece. What matters is that it’s useful, honest, and able to travel.

• You leave with a recording that can be shared, revisited, and trusted. A clear expression of purpose, thinking, and intent. Something people are proud of, and others actually want to listen to.

• I edit and produce everything, and help you decide the best ways to use it.

We get the band back together.

• We get together for a 90-minute online session once the recordings have been tested in the wild.

• We bring in data and share feedback.

• We reflect and pinpoint those key actions that led to success.

• We then refine and ritualise so those actions become the new normal and you don’t need to get me back in again!

• The way the team works is different now. They’re aligned as a group, yet understand the value of each individual. Importantly, they know why their project matters and how to share it well.

Stuff you can’t buy in shops, like:

• Agreed key messages that the whole team feels comfortable saying out loud, their way.

• A playlist of real stories that demonstrate purpose, value and meaning.

• A deeper understanding of each other and the value each member brings (told you you couldn’t buy it.)

• Fewer crossed wires, faster decisions and less rework (as above).

• More engagement, more buy-in, more impact, more fun, more often.

• All five steps, including facilitation, materials, analysis, recording, production, and big development energy.

• Practical reusable tools and templates.

• Useful resources to watch, listen to and read drip-fed the series. (Everything the team needs, nothing they don’t.)

• Extra group check-ins, as required.

• No boring things. Ever.

• Me. You get me for the duration.